Sparkline's mission is to democratise the analytics landscape. All businesses big and small can find meaning in their data and grow! Sparkline is powered by passionate data enthusiasts with expertise in products and services across the analytics spectrum.
Founded in 2013, Sparkline was created to provide companies with a strategic, transparent and practical approach to Digital Analytics. The founders, Vinny and Aleetza, spent over 20 years in Digital and Asia, working with Fortune 500 companies on Digital Strategy and Analytics. With many of these years spent at Google, they saw an opportunity to start a company which simplified data, made it accessible and most importantly actionable. Businesses who strive for these skills can access customers in more effective and relevant ways, which ultimately increases profitability and drives innovation.
Sparkline takes a business first strategy to customer engagement. Our team of ‘Sparks’ are highly qualified, passionate and strive to build partnerships that deliver results through creative and practical suggestions that have immediate impact on businesses while maintaining an agnostic approach to the industry, and integrity through transparency.